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Host Milano continues to develop its network of complementary international events.

It is called Host Milano because it was born and grew in Milan. And, after establishing itself as a global hub, today it brings the best of professional hospitality directly to the most dynamic markets, together with a unique concept capable of connecting professional supply and demand across the entire sector, drawing value from the affinities between supply chains. It is a model that today extends worldwide through the Host Global Network, a program of international events accompanying the sector's companies wherever opportunities arise, from the Gulf to North America, while continuing to feed the benchmark hub at Fiera Milano.

The first piece of this mosaic took shape in Riyadh where, this past December, Host Arabia made its debut at the Riyadh Front Exhibition & Conference Center, the event co-organized by Fiera Milano and Semark and co-located with HORECA Riyadh and Salon du Chocolat et de la Pâtisserie. An event that brought together in a single hub more than 60,000 trade visitors, over 600 companiesexhibiting from 47 countries, with 24,500 brands represented and an exhibition space of more than 50,000 square meters. Thanks to these figures, as reported by Fiera Milano and Semark, the event generated a business volume of approximately 4.3 billion riyals, nearly one billion euros.

 A Response That Paves the Way for the Next Stops

Confirming the strength of the format was the feedback from exhibitors. 93% rated the quality and number of visitors positively, 92% the return on investment, and 90% the event as a whole. The landscape in which Host Arabia operates is among the most dynamic in the world. Saudi Arabia’s Vision 2030 has launched substantial investments in the hospitality sector, with the goal of reaching 150 million tourists per year by 2030 and over 320,000 new hotel rooms under construction. As Mordor Intelligence reports, the Saudi foodservice market will reach 48 billion dollars by 2031, thanks to a CAGR of more than 8%. For international suppliers of professional hospitality equipment and technology, a structural window of opportunity, set to widen in the years ahead.

 The international outreach does not stop at the Gulf. Thanks to the strategic partnership signed with NAFEM – North American Association of Food Equipment Manufacturers, the Host format will also arrive in Orlando, from February 11 to 13, 2027, in synergy with The NAFEM Show, opening a direct bridge between the European and American markets. Milan, Riyadh, and Orlando thus give life to a network of complementary events, in which each stop enhances the opportunities of a specific market while together strengthening Host Milano's role as a global platform for professional hospitality, out-of-home, and food retail.

 A trajectory that will find its synthesis in Milan at the 45th edition of Host Milano, running at Fiera Milano from October 22 to 26, 2027. The meeting point between Italian and international suppliers of excellence and highly qualified buyers from around the world: the event where the global network returns to where it all began, to realize its full potential.